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Buy As You View donates Sony CD players to Welsh reading scheme

January 11, 2011

Leading South Wales retail and consumer finance company, Buy As You View, has donated two Sony Portable CD players to Welsh reading scheme, Only Boys Allowed.


The scheme began as a result of the fact that young boys are falling behind girls with their reading and literacy skills. Only Boys Allowed gives boys between the ages of 9 and 11 the opportunity to address the discrepancy and improve to be inline with girls of the same age.  The scheme is led by Reading Champion, Rob Jones, who has watched his project grow from strength to strength. He approached Buy As You View as the company regularly donates to grassroots projects like Only Boys Allowed.


Over 650 children at 14 Rhondda and Taff Ely schools have participated so far and those involved for 2010/11 are Llwynypia, Cwmclydach, Williamstown, Penygraig, Ysgol yr Eos and Tonyrefail. Rob says: “It is thanks to the likes of Buy As You View that the project can maintain its present momentum, and such kind gestures are gratefully appreciated.


“There are many hurdles to overcome within the field of obtaining external assistance for a project like this. For every number of countless application disappointments there is a golden moment when an organisation such as Buy As You View offers their help to children in the locality where they began their operations. Thanks to everyone at Buy As You View!”

Only Boys Allowed sessions take place with Years 4, 5, and 6 once a week at participating schools. The groups are run with no more than eight to 10 boys, to ensure individual attention.  They can then take out up to five reading books a week and they are encouraged to write about their findings and discuss their reading experiences at the following session.


Rob says: “The response of ‘mint’ or ‘beast’ is not acceptable; the boys must explain why their text has either enthused or annoyed them. A number of lads appreciate having someone to talk to because there may not be a male member of staff at their school or they may not have a masculine influence in their home lives.”


Only Boys Allowed pupils are often rewarded for good work with prizes like sports and theatre tickets, theme park passes, books and magazines and meal vouchers and Rob has worked tirelessly to obtain such inducements. He has also raised almost £6,000 for the scheme, and the effect of the reading initiative has led to Guys and Gals Allowed and Only Girls Allowed groups developing in some schools.


Buy As You View Marketing Director, John Smith said: “It’s heartening to see such worthwhile projects as Only Boys Allowed develop. It is our aim to help small initiatives like this one to grow and we support them in any way we can.”


Buy As You View employs almost 700 people nationwide, 250 of whom are based in South Wales. The company sells a range of electrical goods and furniture for the home through a weekly repayment and credit facility.


If anybody wishes to help Only Boys Allowed with a donation of cash, a prize or resources please contact Rob Jones c/o Williamstown Primary School, Arthur Streeet, Williamstown, RCT,CF40 1NZ, email: or call 01443 432186 (Monday or Tuesday during school hours)

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